Role: Art Director / Senior Designer
Client: Epilepsy Foundation, End Epilepsy Campaign in collaboration with CSM Sport & Entertainment (formerly CSM LeadDog)
Description:
End Epilepsy is the first ever ad campaign of the Epilepsy Foundation, which seeks to heighten public awareness of Epilepsy through educating and countering common misconceptions. The campaign adopted the tagline “Let's Use Our Brains to End Epilepsy” to promote public awareness, education, advocacy, research, and community services.
As Art Director and Designer of the campaign, I was responsible for developing and leading a powerful visual identity that would emphasize and bring to life the essential message of the campaign, which is that the brain is not only the source of seizures, but the solution to the disease itself.
The creative development began through the thoughtful and collaborative process of building a new brand identity for End Epilepsy that would not only align with Epilepsy Foundation’s personality, but also evolve and stand on it’s own two feet. This involved the collaboration between myself, the marketing team at CSM, and the leads of Epilepsy Foundation to establish a definitive vision for creative and develop brand guidelines that would be used throughout the campaign.
As Art Director and Designer I had a responsibility to create impactful and beautiful campaign artwork that would captivate and highlight the stories of select “Epilepsy Warriors” while spreading the important initiatives of the campaign. The artwork featured 14 real people with diverse stories of epilepsy. The colors used throughout the campaign artwork are representative of the core colors of epilepsy and align with the brand identity. The brain silhouette featured within the campaign artwork template was inspired by the graffiti of well-known American artist, Saber, an Epilepsy Warrior, who has been known to use his graffiti as an advocacy platform. The incorporation of this silhouette introduced a meaningful intimacy to the artwork. The words within the brain silhouette of each person speak to the intricate characteristics that will help them to use their brains to end epilepsy.
I created and managed all campaign artwork across multiple platforms including print, out-of-home, digital, and website.
Links/Press:
• ADWEEK: New Campaign Seeks to Heighten Public Awareness About Epilepsy
• PR NEWSWIRE: Epilepsy Foundation Puts The Brain Front And Center To Rally Everyone To End Epilepsy