Role: Designer
Client: Gallo Family Vineyards in collaboration with Hunter Public Relations
Description:
Gallo Family Vineyards' launched the Every Cork Counts program to support the efforts of Meals on Wheels America, and to raise national awareness about the growing epidemic of senior hunger in America.
As Designer I was tasked to create a low-budget mailer that would generate interest and promote participation in the program.
Standard sized gift boxes were sourced as a low cost alternative to custom packaging option. A full-colored branded graphic band was secured around the exterior of the mailer to introduce the brand, and set an elegant but laidback tone. Upon opening, the recipient was gifted with an invitation to the program as well as a “starter cork” to kickstart their participation. For every cork sent back to Gallo Family Vineyards, $5 would be donated to aid Meals on Wheels' senior hunger relief efforts. A pre-stamped canvas bag was included within the mailer to further encourage recipients to engage with the program.
