Role: Senior Designer
Client: Kellogg's MorningStar Farms Garden Veggie Burgers in collaboration with Hunter Public Relations
Description:
MorningStar Farms innovate better-for-you, better-for-the-planet veggie foods as alternative to traditional meat products.
As Senior Designer I was tasked to design playful packaging to that would generate enthusiasm for MorningStar Veggie Burgers. The creative mailer was conceptualized to adopt the aesthetic of home grill. The full-color MorningStar branded exterior featured a illustrated grill handle, and was created with full-color digital printing. The interior featured silver grates, which mimicked the cooking surface of an outdoor grill. This appearance was achieved through the process of offset printing as a metallic monotone.
Recipients received samples of the MorningStar Veggie Burger, which rest above the grates (a play on how they would be cooked).
