Role: Senior Designer
Client: Dark Horse Wines of E. & J. Gallo, in collaboration with Hunter Public Relations
Description:
Dark Horse Wines prides itself on utilizing high quality wine making techniques to produce a wine that over-delivers a premium taste for it’s price point. The energy of the brand aesthetic is bold, unique, and mysterious.
As Senior Designer, I lead the design of a custom creative mailer that would generate interest for the brand while upholding the premium and mysterious nature of the wine.
The structure of the mailer was created in partnership with a custom resourced wood production specialist. The packaging maintained premium and mysterious appearance through it’s minimalistic exterior, which included a custom laser engraved brand logo and icon. The mailer opened to the right by a thumbhole driven silver gilded sliding door. To enhance the high end nature of the wines and to better showcase the product, I partnered with a separate production specialist to develop a custom etched plexiglass window fitted below the exterior sliding lid. To further enhance the premium nature of the wine through attention to detail, a single color imprinted logo was secured to a white ribbon on the upper left corner of the introductory plexiglass window.
The recipient received two Dark Horse wine varietals, custom branded black linen napkins, and two branded wine glasses. These gifts were nestled securely within the mailer in a custom traced foam platform.
