Role: Art Director / Senior Designer
Client: USTA US Open in collaboration with CSM Sports & Entertainment (formerly CSM LeadDog)
Description:
USTA hosted the US Open Experience at Brookfield Place in Manhattan, a week long fan experience celebrating the excitement and energy of the US Open. I was hired as an Art Director and Designer to manage senior creative needs associated with the event, which contributed towards producing a cohesive, on-brand and immersive experience for fans.
Creative Responsibilities Included:
• Design and production management of a large scale conceptual installation, pictured here to the right, which commemorated the tournament’s 50th anniversary. The installation served as an engaging photo opportunity, while also sharing a timeline of iconic US Open moments
• Assisting in the floor plan and layout of the event space in cohesion with creative elements
• Development of small to large-scale graphics, signage, collateral and promotional items
• Design and production management for pop-up stands, booths, decor, floral selection, etc.
Links:
• US Open Experience
• BizBash: US Open Experience 2018 Event Highlights
