Role: Senior Experiential Art Director & Designer
Client: National Football League Players Association (NFLPA) in collaboration with CSM Sports & Entertainment (formerly CSM LeadDog)
Description:
NFLPA Rookie Premiere is the first major business and marketing event featuring football’s 40 newest and most promising professional players following the NFL Draft. Players in attendance gain business insight and build exciting relationships with marketing partners, while developing their own personal brands.
The event is produced by CSM Sports & Entertainment and takes place over five days. I was hired as Senior Experiential Art Director and Designer for 2017 and 2018 to lead and oversee creative elements pertaining to the event. The experience mostly took place at the Beverly Hilton Hotel in Los Angeles both years.
As Art Director I was fully immersed in the creative process of the event including strategic planning, floor plan development, identifying and producing innovative branding opportunities, design/placement of environmental signage, and selecting and curating cohesive elements of interior design and spatial decor (including lighting, florals, furniture). Lead up to the event required a time intensive collaboration and communication between client, marketing account, vendors, specialists, and sponsors.
Links/Press:
• Where the newest players and most exciting brands meet for the first time
