Role: Senior Designer
Client: Post Foods (Post Sesame Street Cereal) in collaboration with Hunter Public Relations
Description:
Post Foods launched Sesame Street Cereal, a wholesome and playful cereal formulated for toddlers that features some of Sesame’s most recognizable characters. As Senior Designer I was tasked to produce a creative mailer that would introduce editors and parents to the positive and playful breakfast for toddlers.
The exterior of the mailer features a silk-screened full color Post logo as well as a gloss “XO” pattern, which is derived from the shape of the cereal pieces, and emphasizes the identity of the Sesame Street Cereal line. The gloss “XO” pattern achieved the sheen and texture of a premium Spot UV appearance, but was produced through the much more cost-effective application of a single color red ink silk-screen on a standard red matte box. Sourcing standard sized packaging options in advance also avoided the additional budgetary expense of producing a custom box template. Through creative problem solving and thorough communication with production vendors I was able to achieve a premium but playful exterior aesthetic without running costs beyond client budget.
The full color bright and lively interior of the mailer tastefully contrasts the minimalistic exterior. The interior lid was designed in line with the cereal packaging by showcasing familiar Sesame Street characters and “XO” cereal pieces.
Recipients received two cereal varietals, a toddler cereal cup, as well as an educational custom designed laminated placemat, which doubled in purpose by providing introductory information for the product. The placemat rests above the cereal and toddler cup, which are securely enclosed within a custom created single color yellow platform.
