Role: Senior Designer
Client: McNeil Consumer Healthcare, Zyrtec, in collaboration with Hunter Public Relations
Description:
Zyrtec participated in the 40th annual Macy's Flower Show in New York City in partnership with actress Debra Messing and celebrity makeup artist Jamie Greenberg. Both Messing and Greenberg suffer from seasonal allergies, and aligned with Zyrtec’s initiatives at the show by providing beauty tips for combating “Allergy Face” challenges.
As Senior Designer, I was tasked to conceptualize and design an environmental space that would highlight Zyrtec’s identity, while cohesively providing a platform for the talent/beauty consultants to engage with the public at the flower show. I was also responsible for creating digital and print material pertaining towards generating interest for the event.
All environmental graphics within the space were initially rendered in Photoshop for client review. I then consulted with vendor specialists to assist in the production of all structures and signage. It was essential to create a space that maintained Zyrtec’s brand identity, but also emphasized the product’s effectiveness and presence within the beauty realm.
In addition to experiential design, I created a speciality print “Get The Look Book” for the event which highlighted Jamie Greenberg’s tips and solutions for allergy beauty ailments. The custom illustrated book features a Spot UV cover treatment and folding page flaps, and received Honorable Mention at Creativity International Awards. See link below.
Links/Press:
• Creativity International Awards: Honorable Mention
• Changing the Face Of Allergies: The Makers Of Zyrtec Unveil New Resources To Tackle Allergy Face Beauty Challenges
