Role: Senior Designer
Client: Mcllenny Tabasco in collaboration with Hunter Public Relations
Description:
Mchllenny Tabasco hosted “Mchllenny Tabasco Harvest Party” at Serra by Birreria, a rooftop restaurant located at Eataly NYC Flatiron. The experiential celebration was intended to generate interest and participation in the rich culture and history of Tabasco based recipes and products.
As Senior Designer, I was tasked with the conceptualization and execution of all visual design elements that would contribute towards an immersive and live brand experience for attendees. This involved a close collaboration with client and account staff to identify budget, timeline, and event objectives. I was challenged to translate our established creative vision into a captivating event space by utilizing engaging environmental graphics and design elements.
I designed the venue creative with the goal of merging Tabasco’s genuinely rich history with the it’s exciting and strong brand identity. To achieve this I incorporated powerful visuals from Tabasco’s pepper production plantation on Avery Island in Louisana into the event artwork. These photographs emphasized the hard work and humanity behind the Tabasco products, and when combined with colors, fonts, and textures from the brand identity, helped to bring the venue to life in a beautiful way.
Event Creative Included:
• Large-scale window decals and graphics
• Utilization of sidewall window decals
• Entrance stairwell branding and signage
• Informational graphics strung to beams and poles throughout space and inserted into decorative Tabasco pepper plants.
• Table runners, table & cocktail menus, branded napkin rings
• Generating digital graphics and invitations to promote excitement in anticipation of the event
