Role: Art Director / Senior Designer
Client: UNICEF Kid Power in collaboration with CSM Sport & Entertainment (formerly CSM LeadDog),
Description:
UNICEF launched “Show The World Your Kid Power”, and outdoor full-day activation in Los Angeles, Atlanta and Chicago to unleash kids’ inner heroes. The event was full of games and entertainment, and encouraged children and their families to be more active to help save lives.
During the activation kids were able to unlock Ready-to-Use-Therapeutic Food (RUTF) packets that would globally support severely malnourished children by wearing Kid Power Bands and increasing their own activity. 1 in 4 children around the world are malnourished, and only 1 in 4 American children get enough physical activity. The event sought to merge and tackle this universal challenge.
I was tasked as Art Director and Designer to create and manage all of the activation’s visual elements, including environmental and small to large-scale graphics (collateral, stage backdrops, decorative and informational banners, step-and-repeats, placement and design of directional decals/signage, etc.). This also included the collaboration with account and production to develop thoughtful venue floor plan/footprint that would form a cohesive space between the ongoing festivities and all things creative.
Links/Press:
• UNICEF Kid Power Month 2017: How Getting Active Can Help Save Lives
• UNICEF launches free app that converts your daily steps into life-saving nutrition
• Atlanta, Los Angeles, and Chicago with UNICEF Kid Power
• UNICEF Kid Power
